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The GrowHub partners ManukaLife to distribute honey products in Southeast Asia, China, helped by Web3 tech

Singapore’s one-stop farm-to-table solution for food traceability and data analytics The GrowHub Innovations Company (The GrowHub) announced on Friday a strategic partnership with ManukaLife, developer of premium Manuka plantations in Western Australia and producer of premium grade Manuka products.

GrowHub said in a statement that the company will become ManukaLife’s designated distributor for some of its premium grade manuka honey, royal jelly and oil products in Southeast Asia and China.

Shoppers can now purchase ManukaLife’s famous Manuka Honey, royal jelly and propolis sachets, and medicated throat sprays. Other products are also available through his The GrowHub partner’s retail channels in Singapore, Indonesia, Malaysia and China, as well as his own e-commerce shop.

To support product distribution, The GrowHub will provide ManukaLife with the Web-3 technology framework. The framework uses machine learning and artificial intelligence to enable product traceability and authentication, automatically detecting counterfeiting and suspicious behavior.

Stakeholders can easily trace a product’s history along the supply chain, from origin to destination, and verify its authenticity.

In addition to this, The GrowHub also provides Manukalife customer analytics to understand product acceptance in the market.

Through the data available from The GrowHub, ManukaLife will be able to better understand consumer perceptions of its products, identify optimal product pricing, and generate other key insights to help market better products to local customers. I can.

“We have always focused on the Southeast Asia and North Asia region. This partnership with Manukalife allows us to go beyond traceability to ensure product quality in order to protect the brand and build trust and confidence among consumers. It gave us an opportunity to minimize the possibility of counterfeiting.”

“In a short period of time, GrowHub has achieved significant growth and attention among such fine food brands in our portfolio. I am,” he added.

GrowHub’s partnership with Western Australia’s ManukaLife aligns with the former’s goals of providing access to the Asia-Pacific market and making new technologies available to food producers of all sizes.

Earlier this year, the company signed a five-year lease with the Food Innovation Precinct of Western Australia (FIPWA) to establish Western Australia’s first food innovation center, a joint venture between Singapore and Australia for agri-innovation, research and food commercialization. I made a corridor for .

It will also give Australian food companies and producers access to blockchain technology that enhances traceability and protects food authenticity.

“Building reliable distribution channels for high-value products is key to ManukaLife’s success. We emphasize that we only partner with commerce platforms and supply chain enablers,” said Paul Callander, Managing Director of ManukaLife.

“We are delighted to work with The GrowHub to maximize their Web3 ecosystem and ensure the integrity and authenticity of high-quality manuka honey and oil products as they reach our customers in Southeast Asia,” he said. added.

GrowHub is the only Web3 enabled technology plug and play ecosystem builder in Asia Pacific focused on food traceability and carbon credits.

The company has strong and exclusive relationships with the Food Innovation District of Western Australia (FIPWA), a government agency in Western Australia and Singapore, and PEEL Development in Malay.

Today, in eight markets across Australia and Asia Pacific, GrowHub provides affordable access to trusted, premium products through the development of new agrifood and blockchain technology emerging from FIPWA’s Innovation Center.

Singapore’s The Growhub signs 5-year partnership with FIPWA to build Southeast Asia’s food bowl

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