Ho Chi Minh City (Vietnam News / Asia News Network): Consumer surveys show that many shoppers in Southeast Asia, including Vietnam, now consider online shopping an integral part of their daily lives.
Two years ago, this figure was close to 60%, according to a study conducted by Lazada and Milieu Insight. Now it has jumped to 73%.
Research has shown that digital commerce has become a well-established everyday convenience in the Vietnamese market.
In fact, Vietnam has the highest percentage of respondents who believe that online shopping is essential (81%), with some shopping online at least once a week.
About 85% say they have spent more on online purchases since the outbreak of Covid-19.
Shoppers were looking for a money-worthy transaction to optimize their household expenses. 66% say they are always looking for the best deal.
Shoppers in Vietnam, Indonesia and the Philippines preferred local brands, and one in two Vietnamese respondents strongly preferred local brands.
Dr. Li Xiuping of the National University of Singapore, Deputy Academic Director and Associate Professor of Marketing at NUSEMBA-C, said: Limited sense of engaging through online shopping.
“Therefore, it is important for brands and sellers to have a good understanding of their target consumers and new online buying journeys in order to give consumers a strong reason to buy and stay competitive.”
In this region, low prices and affordable delivery top the list of reasons why people buy online, followed by searchability and convenience.
The biggest reason to shop online in Singapore (54%) and Vietnam (53%) was to buy genuine goods, but in Indonesia, the biggest reason was the availability of various payment options.
Gerald Ang, CEO of Milieu Insight, said: Therefore, we wanted to identify new behaviors and current emotions of Southeast Asian online shoppers. Against the backdrop of this partnership with Lazada, we are collecting basic data across six regional markets so that we can understand the complexity of each. “
According to a survey, consumers are aggressively choosing to buy products through digital channels, with 65% already knowing what to buy when shopping online.
To further enhance the experience, 29% reported enhanced engagement with the platform by further browsing the best deals and exploring the platform for additional items before closing the sale. did.
As people enter the recovery phase after Covid, the lasting health impact of the pandemic remains here, as 58% of respondents invest in themselves by investing in health and beauty items. I saw.