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Precision fermentation adds value to food supply chain, not competition – Perfect Day

Strike while the iron is hot, perfect dayuses Singapore as a starting point for further product innovation and business expansion.

After introducing ice cream brand Coolhaus to the Singapore market in the middle of this year, Perfect Day launched Very Dairy in late November. The city-state is the first to launch a milk brand outside the United States.

Although vegan friendly, Very Dairy’s dairy products are not plant-based. They are made from whey protein, which is the main ingredient in Perfect Day. This whey protein is the world’s first animal-free protein developed using precision fermentation technology.

It comes in three flavors – plain, strawberry and chocolate – and is sold at retailers across the island at FairPrice, Cold Storage, Giant Hypermarket, and online supermarket RedMart.

“Singapore’s ecosystem, including government and regulators, is extremely supportive not only of food tech and alternative protein companies like ours, but of the sustainable agro-food industry as a whole.na

“Local consumers are also acutely aware of food security and food sustainability issues. For example, Malaysia’s live chicken export ban earlier this year. I know there is no, so they are more receptive to new products now.” Perfect Day Country Manager Li Zhengxi said: FoodNavigator-Asia.

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“People are asking about Very Dairy when they go to online platforms for vegan communities in the UK and elsewhere. There’s a lot of excitement about our product.” Li said.



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