Strike while the iron is hot, perfect dayuses Singapore as a starting point for further product innovation and business expansion.
After introducing ice cream brand Coolhaus to the Singapore market in the middle of this year, Perfect Day launched Very Dairy in late November. The city-state is the first to launch a milk brand outside the United States.
Although vegan friendly, Very Dairy’s dairy products are not plant-based. They are made from whey protein, which is the main ingredient in Perfect Day. This whey protein is the world’s first animal-free protein developed using precision fermentation technology.
It comes in three flavors – plain, strawberry and chocolate – and is sold at retailers across the island at FairPrice, Cold Storage, Giant Hypermarket, and online supermarket RedMart.
“Singapore’s ecosystem, including government and regulators, is extremely supportive not only of food tech and alternative protein companies like ours, but of the sustainable agro-food industry as a whole.na
“Local consumers are also acutely aware of food security and food sustainability issues. For example, Malaysia’s live chicken export ban earlier this year. I know there is no, so they are more receptive to new products now.” Perfect Day Country Manager Li Zhengxi said: FoodNavigator-Asia.
milk it for all it’s worth na
“People are asking about Very Dairy when they go to online platforms for vegan communities in the UK and elsewhere. There’s a lot of excitement about our product.” Li said.
Perfect Day has named Hong Kong as its new market venture for 2023, as well as identifying several Southeast Asian countries for market expansion.
The company is currently in the process of obtaining halal certification in Singapore, pending regulatory approval for other markets Very Dairy is targeting.
Beyond ice cream and milk, Perfect Day is actively exploring additional uses for whey protein, including yogurt, cream cheese, functional protein powders and confectionery products.
“Perfect Day started commercializing whey protein in the U.S. just two years ago. Whey protein is not over yet. In Singapore, we plan to focus on whey protein applications for at least the next two years.” Added Li.
He also revealed that US research and development teams are “sparing no effort” to develop new ingredients that can support the food supply chain. “We’re talking about more products that can be made without using animals, not just cows.na
big game collaboration na
Indeed, Perfect Day’s immediate future looks promising, as major industry players such as Nestle, Unilever and Mars have announced plans to join forces with the company for the adoption of whey protein.
“We are open to collaborating with companies large and small. We welcome anyone who wants to work with us and utilize whey protein in a variety of ways.”Li said.
A study commissioned by Perfect Day found that precision fermentation of whey protein reduces greenhouse gas emissions by up to 97%, consumes 99% less water and uses less non-renewable energy compared to conventional milk. was shown to be reduced by 60%.
Perfect Day sees itself as a useful addition to the food supply chain and not a competitor in the dairy or plant-based sector.
Citing the “explosive demand” for lactose-free and vegan products in recent years, Li said Perfect Day’s goal is to choose among products with similar nutritional value, but with more health benefits. We emphasized that our goal is to provide alternative options to consumers who want to. more beneficial for their bodies and the environment.
“This is not only food sustainability, but also food security. Demand is outstripping supply globally. We rely solely on raw materials from traditional means to supply our consumption. I can not do it. na
“Our products are not aimed at an exclusive audience and we try to keep prices accessible to everyone. Precision fermentation is a technology that meets an unmet need of consumers. It complements the supply chain. It does not add competition.” Mr. Lee repeated.