Building a business around international travel in the Asia-Pacific region isn’t the easiest thing to do right now, but that’s exactly what high-end luxury purveyor Capella Hotels & Resorts is doing.
With the recent announcement of Capella Kyotoofficials at Capella, a 92-room luxury property set to open in one of Japan’s most coveted markets in 2025, currently operate in nine markets across the Asia-Pacific region, including Singapore, Bali, Bangkok, Hanoi and the Maldives. I have a hotel or property project in Sydney, South Korea.
Hotel News Now recently reached out to Cristiano Rinaldi, who took over as President of Singapore-based Capella Hotel Group earlier this year, to discuss growth plans for Japan and beyond.
What is the significance of Capella expanding into Japan?
Japan is always on our radar. Capella Hotel Group’s focus on hospitality is the inspiration for the Capella Hotel Group’s service philosophy.
Capella Kyoto will be a stepping stone to expand the brand in Japan, a strategically important market for the Capella Hotel Group.
If you are targeting entry into Japan, why would you choose Kyoto as a destination in particular?
Choosing Kyoto was a strategic decision for the group. Kyoto, Japan’s historic capital, is brimming with culture and tradition that complements the Group’s vision to develop the hotel into one of Japan’s premier cultural destinations and establish a presence in the country. .
Do you have further growth plans in this country?
We plan to roll out both the Capella and Patina brands in Japan and will share more information in the future.
Where are the growth opportunities for Capella going into 2023?
Capella Hotels and Resorts, Capella Sydney [the first quarter of] 2023.
What are your expectations for Asia Pacific travel for the rest of 2022 and 2023?
I am cautiously optimistic that travel will return to near pre-pandemic conditions by the end of 2022. However, the threat of recession and other external factors may affect the speed of recovery in the travel business, so we must remain nimble.
Has Capella’s approach to luxury changed over the course of the pandemic?
Luxury is perceived as valuable, highly personalized and experiential customer service delivered with exceptional authenticity and an authentic level of emotional engagement.
At Capella Hotel Group, we continue to focus on brand positioning to strike the right balance between luxury and humanity. Our guests continue to value the personalization of their experience at our hotel. The craftsmanship of the small but important details relevant to their stay. A true connection with the local culture and heritage. There is absolutely no contradiction in maintaining a safe and secure environment for our customers while at the same time providing exceptional service consistent with our positioning.
Has the luxury traveler profile changed over the past few years?
We believe that responsible tourism post-pandemic is in demand and that ethical brands that can foster rich engagement will thrive. Find vacation destinations and brands that offer the experience of
Through programs such as Capella Curated, Daily Rituals and Capella Moments, Capella Hotel Group spends time responsibly in places where it can fully immerse and influence the communities and places it visits. A brand that provides opportunities for guests.
What should hotels do today to stand out in the luxury segment?
Hotels need to understand that meeting the needs of their guests and making their stay as easy as possible is their number one priority.
There is no room for complacency in the market. Guests and brands can lose them in an instant if demand isn’t met, so there’s no shortage of competition to run, or really jet, that extra mile.
How does your hotel operate without Chinese outbound travelers?
We appreciate the team at Capella Hotels and Resorts for quickly redirecting all revenue-generating activities to accommodate the domestic market when it became apparent that international travel would be severely restricted.
As a leisure-oriented hotel management group, it is always important to develop creative experiences to delight our guests. This made the transition to catering to domestic audiences relatively seamless and allowed us to build a stronger relationship with them. This allows the property to continue its commercial success.
Do you have plans to grow in different regions around the world?
Yes, we are actively working to finalize some great opportunities. We also constantly receive inquiries for development in major international markets such as America, Europe and the Middle East.