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HomeEconomyApple to raise App Store prices in some countries in Europe, Asia

Apple to raise App Store prices in some countries in Europe, Asia

A man walks next to an advertisement for Apple’s new iPhone 11 Pro at the IFC Apple Store in central Hong Kong, China, October 10, 2019. After Apple Inc on Wednesday removed an app Hong Kong protesters were using to track police. Movement from the app store.Reuters/Attit Perawonmeta/File Photo

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September 20 (Reuters) – Apple (AAPL.O) announced Tuesday that it will increase prices for apps and in-app purchases on the App Store starting next month in all Eurozone countries and select countries in Asia and South America.

The new pricing, excluding auto-renewing subscriptions, will go into effect as early as October 5, Apple said in a blog post.

The U.S. tech giant regularly adjusts prices in various regions, cutting prices in eurozone countries last year to adjust currencies and taxes. drop Starting prices for many apps range from €1.09 to €99 cents.

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recent price increase To increase Their starting price is 1.19 euros.

A sharp rise in inflation, interest rates and energy prices this year has weakened the yen, euro and most emerging market currencies. The euro has fallen to its lowest level in 20 years this year and has been sluggish against the dollar for several weeks.

With the exception of eurozone countries, higher prices will hit Europe’s Sweden and Poland. In Asia, Japan, Malaysia, Pakistan, South Korea, and Vietnam. and Chile of South America.

In some countries, like Vietnam, the price hike is due to new regulations on collecting taxes from consumers, Apple said.

Apple, which launched its latest generation of iPhones earlier this month, is expanding its services business to reduce its reliance on its flagship smartphone.

Revenue from Apple’s services business, including the App Store, has grown rapidly over the past few years and now stands at about $20 billion per quarter.

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Reporting by Maria Ponnezhath from Bangalore and Supantha Mukherjee from Stockholm. Edited by Rashmi Aich and Susan Fenton

Our criteria: Thomson Reuters Trust Principles.



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